Why Can't Startups & Advertisers Play Nice

After the SXSW love-fest, startups and advertisers will want to collaborate. Warning: it’s not easy. This panel will break down the cultural and organizational barriers between startups and brands, and we'll discuss a model for mutually beneficial relationships. We’ll address questions like: How should startups pitch a brand? Can startups really stay true to their product roadmap while accommodating the needs of advertisers? How can brands work with startups to generate buzz and stay relevant with consumers?
  • Why Can't Startups & Advertisers Play Nice?
    Speakers: Charlie Taylor (GM Digital Mktg, Volkswagen), Gloria Lin (Head of Biz Ops, Flipboard), Jay Adelson (CEO, SimpleGeo Inc), Kaitlyn Trigger (Sr Strategist, AKQA)
    Artist: Stephanie von Dressler
  • After the SXSW love-fest, startups and advertisers will want to collaborate. Warning: it’s not easy. This panel will break down the cultural and organizational barriers between startups and brands, and we'll discuss a model for mutually beneficial relationships. We’ll address questions like: How should startups pitch a brand? Can startups really stay true to their product roadmap while accommodating the needs of advertisers? How can brands work with startups to generate buzz and stay relevant with consumers?