Top Chef: How Transmedia Is Changing TV

Bravo’s interactive late-night talk show, “Watch What Happens Live,” is coming to SXSW. Meet the on and off-screen digital mavens, including the show’s host Andy Cohen, Tom Colicchio (“Top Chef” judge), Lisa Hsia, Aimee Viles and Dave Serwatka. In Cohen’s SXSW Clubhouse, these visionaries will illustrate how “Top Chef 9” brought multi-platform storytelling beyond the linear screen. When Bravo embarked on their transmedia mission in the fall of 2011, they broke new ground with digital innovations and fostered a unique two-way fan/cast relationship. Dive deep with Bravo into their latest industry first and learn the return on investment for the network and for the fan. Through this soup-to-nuts presentation, discover why transmedia is the future of the entertainment industry.
  • Top Chef: How Transmedia Is Changing TV
    Presenters: Aimee Viles, VP, Emerging Media, Bravo; Andy Cohen, EVP, Dev & Talent, Bravo Host, “Watch What Happens Live,” Bravo; Dave Serwatka, VP of Current & Cross Platform Productions, Bravo; Lisa Hsia, EVP of Digital Media, Bravo Media; Tom Colicchio, Head Judge/Top Chef Bravo
    Artist: Heather Willems
  • Bravo’s interactive late-night talk show, “Watch What Happens Live,” is coming to SXSW. Meet the on and off-screen digital mavens, including the show’s host Andy Cohen, Tom Colicchio (“Top Chef” judge), Lisa Hsia, Aimee Viles and Dave Serwatka. In Cohen’s SXSW Clubhouse, these visionaries will illustrate how “Top Chef 9” brought multi-platform storytelling beyond the linear screen. When Bravo embarked on their transmedia mission in the fall of 2011, they broke new ground with digital innovations and fostered a unique two-way fan/cast relationship. Dive deep with Bravo into their latest industry first and learn the return on investment for the network and for the fan. Through this soup-to-nuts presentation, discover why transmedia is the future of the entertainment industry.